How Grindr and Headcount Voted With Pride in 2020

With LGBTQ+ rights on the line, it was more important than ever to make sure our users had the resources they needed to register, vote safely, and make their voices heard.
Alex Black
&
Creative Director at Grindr
December 11, 2024
3
min. read
Grindr-and-Headcount-logo-over-gardient-background
Table of Contents
TABLA DE CONTENIDOS
ÍNDICE DE CONTEÚDO

As the dust from Election Day settles and we welcome Joe Biden as our new President-elect, we wanted to share some highlights from our partnership with Headcount for their 2020 Vote With Pride initiative. The stakes for our community were higher than ever in this year’s election—with COVID-19 still ravaging the country, police brutality and racial justice taking a national spotlight, and a new Supreme Court appointee casting uncertainty on recent gains for LGBTQ+ rights, it was more important than ever to make sure our users had the resources they needed to register, vote safely, and make their voices heard.

We focused our efforts on several key phases in the lead-up to the election. For National Voter Registration Day on September 22, we launched a messaging campaign to our U.S. users connecting them with Headcount’s voter registration and verification portal. By early October, as some registration deadlines began to pass, we switched our focus to state-specific campaigns providing people with info on how to vote early and by mail in their state. In the final run-up to the election, we added voting reminders and links to Headcount’s LGBTQ+ Voting Resources to the profile menu for all of our U.S. users.

Grindr and Headcount voting campaing

{{video-inline-cta}}

By Election Day, we had connected tens of thousands of Grindr users with crucial early and mail-in voting info for their states. That’s a fraction of the more than 1 million people who log in to the app each day in the U.S., but enough to make us Headcount’s most successful Vote with Pride partner for the 2020 campaign.

And we weren’t the only ones getting out the vote on Grindr—our users also made headlines by using the app to conduct voter outreach of their own, in what some called operation #DateSaveAmerica. Several beloved LGBTQ+ personalities also lent their time and talent to Grindr’s get out the vote efforts, including Latrice Royale, who shared how she was voting for the first time in two decades due to a former felony conviction that stripped her voting rights. And our Voting Is Sexy PSA, featured below with cameos by Boomer Banks, Aquaria, Chase Icon and more, proved once and for all that democracy, when exercised properly, is the ultimate turn-on.

With so much on the line, it was inspiring to see our users and the LGTBQ+ community at large come together to make sure their voices—and their votes—were heard this election.

Share this article
Comparte este artículo
Compartilhe este artigo

Find & Meet Yours

Get 0 feet away from the queer world around you.
Thank you! Your phone number has been received!
Oops! Something went wrong while submitting the form.
We’ll text you a link to download the app for free.
Table of Contents
TABLA DE CONTENIDOS
ÍNDICE DE CONTEÚDO
Share this article
Comparte este artículo
Compartilhe este artigo
“A great way to meet up and make new friends.”
- Google Play Store review
Thank you! Your phone number has been received!
Oops! Something went wrong while submitting the form.
We’ll text you a link to download the app for free.
“A great way to meet up and make new friends.”
- Google Play Store review
Discover, navigate, and get zero feet away from the queer world around you.
Descubre, navega y acércate al mundo queer que te rodea.
Descubra, navegue e fique a zero metros de distância do mundo queer à sua volta.
Already have an account? Login
¿Ya tienes una cuenta? Inicia sesión
Já tem uma conta? Faça login

Browse bigger, chat faster.

Find friends, dates, hookups, and more

Featured articles

Artículos destacados

Artigos em Destaque

Related articles

Artículos relacionados

Artigos Relacionados

Find & Meet Yours

Encuentra y conoce a los tuyos

Encontre o Seu Match Perfeito

4.6 · 259.4k Raiting
4.6 · 259.4k valoraciones
4.6 · 259.4k mil avaliações