Grindr Unwrapped: a Snapshot of Sex & Dating on Grindr in 2020
We’re giving our users a little something extra to open this holiday season with Grindr Unwrapped, an informal stats report that sheds some light on the year in Grindr activity. If you couldn’t already tell from the name, we were inspired by Spotify’s annual Spotify Wrapped, which we look forward to every December even though it tells many of us here at Grindr HQ the same thing year after year (“your music taste is…gay”). And since imitation is the sincerest form of flattery, we decided to throw our hat in the ring in 2020 with a look at sex & dating trends among the nearly 13 million gay, bi, trans & queer folks who use our app each month.
Now, before you balk at the claim that Chile is a hot spot for tops, or that Sweden is home to a higher-than-average bottom population, we wanted to offer a caveat. This data only represents a subsection of our users (not all Grindr users include this information on their profiles), and Grindr itself only represents a subsection of the global queer community. So it’s important to note that this is not meant as a comprehensive or scientific report on global queer sex & dating behaviors. Instead, it’s meant as a fun and informal way to help our users get to know each other better, serve as an ice-breaker for conversations in the app, and provide some insights into Grindr activity trends from the year.
It was a year unlike any other, and many of the usual ways people enjoy Grindr—in-person dates, hookups, tennis (yes, some of us use Grindr to find tennis partners)—were off the table in 2020 due to COVID-19. But that doesn’t mean people weren’t still connecting. This snapshot of activity shows that even in a year of quarantine and isolation, people still found ways to express themselves and connect safely from home.
Dig in below, and cheers to a safer and more connected 2021.
Alex Black, Head of Marketing | LinkedIn